DONE! & Antica Aguzzeria del Cavallo: Tradition Meets Vision

Where Heritage Meets Contemporary Design

On April 8th, DONE! brought its world to Bologna, inside the Antica Aguzzeria del Cavallo, a historic shop that has long represented a benchmark for quality, craftsmanship, and attention to detail. A place where the value of “doing things well” is preserved and passed down through generations, keeping an authentic artisanal tradition alive.

This collaboration was born from a shared vision: the belief that what truly lasts is built on commitment, knowledge, and care. For DONE!, a brand that creates backpacks, bags, and accessories by combining design, functionality, and material research, partnering with a reality like the Aguzzeria is a natural expression of its guiding principle: well done is better than well said.

An Experience Between Product and Storytelling

During the day, the shop was transformed into a meeting point between two aligned worlds. A selection of DONE! Products was displayed and available for purchase, but most importantly, shared through storytelling.

More than a simple in-store presence, the activation was designed to bring the product to life: customers had the opportunity to discover its features, understand the concept behind the horizontal design, and experience its versatility in everyday use. Touching, trying, imagining every element contributed to turning the retail space into an authentic and engaging experience.

A Dialogue That Continues

This collaboration represents the meeting point between tradition and innovation, between a historic shop and a contemporary brand united by the same attention to quality and meaning.

For DONE!, it is an authentic way to build relationships and share its vision through aligned contexts, spaces that enhance the value of the product and create real connections. A dialogue that goes beyond a single event, continuing over time through both physical experience and storytelling, shaping a shared narrative built on care, identity, and vision.