Christmas at Gobb’s Place: DONE!’s Holiday Party On December 3rd, the DONE! showroom was transformed into a place outside of time, hosting a Christmas Party inspired by the brand’...
An Adventure Through Milan, Florence, and Rome After discovering the magic of Christmas and the importance of feeling part of something, Gobb, DONE!’s silver monster, embarks on a new adventure. Th...
The Return of the Silver Monster There is a moment at Christmas when everything seems to stand still. Streets and homes are dressed in festive lights, laughter intertwines, and even those who have ...
An Immersive Experience in the Showroom In 2025, DONE! began a collaboration with IED – European Institute of Design in Milan, offering students a hands-on experience in brand creation and manageme...
A Real Project for Passionate Students In 2024, DONE! was chosen as the reference brand for a strategy course at IULM University of Milan, offering students the opportunity to engage with a re...
Functionality, elegance, and character DONE! presents a new version of its iconic backpack: introducing East+West Business, the backpack designed for professionals.Created to fit seamlessly into pr...
In August 2025, DONE! collaborated with the Yacht Club Porto Rotondo, bringing its sustainable identity to one of Sardinia’s most renowned nautical clubs. This presence was designed to engage with ...
When Regrub – the most unconventional burger joints in Brescia – meets DONE! the backpack that refuses to be “just a backpack,” the result is a collaboration that breaks all routines. Regrub redefi...
DONE! was recently selected as a case study for the MBA program at EHL Hospitality Business School, highlighting its distinctive approach in the fashion & lifestyle startup landscape. The brand...
The new East+West_L Light Blue takes us on a journey through comfort, culture, and connection To celebrate the launch of the new East+West L Light Blue, DONE! organized a special trip to Marrakech....
In everyday life as in the boldest journeys, movement defines who we are. It is in this spirit that DONE! introduces >East+West< L - the new multifunctional backpack that blends contemporary ...
For DONE! sustainability isn’t a goal to strive for - it’s the starting point of every decision. Our collaboration with the SAVE THE PLANET project represents a tangible commitment to building a be...
In April 2025, DONE! proudly introduced the East+West S, a compact new size of the iconic East+West backpack that retains all the character and versatility of the original, now in a smaller, more t...
COMFORT ZONES DON’T MAKE ICONS The OOH campaign on-air for Milan Design Week dedicated to the Rust drop: From Ocean’s Heart to your back Milan, April 7, 2025 – DONE!, the lifestyle brand of backpac...
Milan, March 14, 2025 – The event, hosted at the iconic Edicola by NSS in Piazza Bruno Buozzi in Milan, saw the unveiling of the MINI >EAST+WEST<, the XS version of the iconic DONE! backpack ...
Bold, unconventional, and unapologetically real-this campaign is a celebration of individuality and the freedom to express yourself, wherever you go. Each shot captures the essence of DONE!: backpa...
Milan, September 2024. Amid the frenzy of Fashion Week and the relentless pace of the city, DONE! found a home in the historic pastry shop Gattullo. More than just a location, it is a symbolic plac...
MODES is a concept where fashion, substance, and self-expression intertwine. Each location has its own unique energy, and the Paris store perfectly captures the spirit of DONE!. This collaboration ...
June 2024. In Brescia, an event that celebrates innovation and quality. DONE! and ONE-OFF come together, creating a collaboration that embodies passion, style, and the ability to boldly and co...
May 2024. DONE! arrives at BIFFI, one of Milan’s most iconic stores—a temple of Made in Italy, style, and the latest trends. This is not just a collaboration but a meeting of two visions: a meticul...
A simple yet revolutionary idea: creating a backpack that is much more than just an accessory. DONE! began its journey in the spring of 2024 with the vision of combining design, functionality, and ...