MOVE FAST. DON’T DISAPPEAR. DONE! meets Turbo Moka in a collaboration born from a shared need: to simplify everyday life without losing what matters. In a world that keeps accelerating, where ...
A collaboration with Verona Block Market For the first time, DONE! arrives in Verona through a collaboration with Verona Block Market, a space that blends retail, urban culture, and community. Esta...
A day dedicated to mindful movement On April 9th, DONE! collaborated with Balance & Flow studio in Milan, for a day dedicated to mindful movement. Throughout all the studio classes, the brand w...
Where Heritage Meets Contemporary Design On April 8th, DONE! brought its world to Bologna, inside the Antica Aguzzeria del Cavallo, a historic shop that has long represented a benchmark for quality...
DONE! x Carola fra i Trulli: Scents That Tell a Story From March 27 to April 15, as part of the DONE! Makers Society project, DONE! collaborated with Carola fra i Trulli, a Puglian brand that trans...
A Day of Exchange and Inspiration On March 24th, 2026, DONE! welcomed 40 students from EHL Lausanne to its Milan showroom for an immersive introduction to the brand. The session offered an opportun...
A Launch Dedicated to Mindful Movement On April 16th, 2026, DONE! introduced the Balance Holder, a new yoga mat carrier designed for those who approach movement with awareness and intention. Crafte...
DONE! & OCHEMABUONE: The Manifesto of Presence From March 9 to 26, in celebration of Father’s Day, DONE! launched its manifesto dedicated to presence, celebrating “the man who shows up.” As par...
DONE! Taste Society: Tradition, Experimentation, and New Connections On February 25th, the DONE! showroom in Milan hosted a new edition of DONE! Taste Society, a project created to bring together b...
DONE! & AVÀSH: Celebrating Strength and Self-Care From February 20th to March 8th, in celebration of International Women’s Day, DONE! offered a meaningful gesture: for every online purchase, cu...
DONE! Taste Society: An Evening of Pizza, Music, and Community On January 28th, the DONE! showroom in Milan hosted a new edition of DONE! Taste Society, a project designed to create connections bet...
Christmas at Gobb’s Place: DONE!’s Holiday Party On December 3rd, the DONE! showroom was transformed into a place outside of time, hosting a Christmas Party inspired by the brand’...
An Adventure Through Milan, Florence, and Rome After discovering the magic of Christmas and the importance of feeling part of something, Gobb, DONE!’s silver monster, embarks on a new adventure. Th...
The Return of the Silver Monster There is a moment at Christmas when everything seems to stand still. Streets and homes are dressed in festive lights, laughter intertwines, and even those who have ...
An Immersive Experience in the Showroom In 2025, DONE! began a collaboration with IED – European Institute of Design in Milan, offering students a hands-on experience in brand creation and manageme...
A Real Project for Passionate Students In 2024, DONE! was chosen as the reference brand for a strategy course at IULM University of Milan, offering students the opportunity to engage with a re...
Functionality, elegance, and character DONE! presents a new version of its iconic backpack: introducing East+West Business, the backpack designed for professionals.Created to fit seamlessly into pr...
In August 2025, DONE! collaborated with the Yacht Club Porto Rotondo, bringing its sustainable identity to one of Sardinia’s most renowned nautical clubs. This presence was designed to engage with ...
When Regrub – the most unconventional burger joints in Brescia – meets DONE! the backpack that refuses to be “just a backpack,” the result is a collaboration that breaks all routines. Regrub redefi...
DONE! was recently selected as a case study for the MBA program at EHL Hospitality Business School, highlighting its distinctive approach in the fashion & lifestyle startup landscape. The brand...
The new East+West_L Light Blue takes us on a journey through comfort, culture, and connection To celebrate the launch of the new East+West L Light Blue, DONE! organized a special trip to Marrakech....
In everyday life as in the boldest journeys, movement defines who we are. It is in this spirit that DONE! introduces >East+West< L - the new multifunctional backpack that blends contemporary ...
For DONE! sustainability isn’t a goal to strive for - it’s the starting point of every decision. Our collaboration with the SAVE THE PLANET project represents a tangible commitment to building a be...
In April 2025, DONE! proudly introduced the East+West S, a compact new size of the iconic East+West backpack that retains all the character and versatility of the original, now in a smaller, more t...