Comfort zones don’t make icons.
Who We Are
DONE! is more than a brand. It’s a mindset.
A lifestyle. A movement. Born to support those who live unfiltered—those who choose intensity over safety and turn every experience into a personal statement.
We create products for the curious, the restless, the bold. Backpacks that are more than just containers: they’re travel companions, defining marks, part of your story.
DONE! is for those who consciously choose the longer road, the wrong turn, the unexpected path.
MISSION
To encourage people to live fully, move freely, and express themselves authentically.
We want our products to accompany them in their everyday adventures, while also inspiring them to step outside their comfort zone.
vision
To become a cultural reference point for a new generation of icons. Not built on likes, but on lived stories.
