DONE! – When Design Meets Education

DONE! was recently selected as a case study for the MBA program at EHL Hospitality Business School, highlighting its distinctive approach in the fashion & lifestyle startup landscape. The brand was analyzed as an example of conscious and innovative growth in a highly competitive market dominated by major players.

Founded in Milan and officially launched in 2024, DONE! was born from the idea of reinventing an everyday object the backpack: transforming it into a symbol of identity, functionality, and lifestyle. The brand has built its path on clear values: sustainability, intelligent design, and an authentic connection with people.

For DONE! Education holds a central role.

It is seen as a tool for social and cultural change, which is why the brand actively supports educational projects, such as its collaboration with the Raina dos Apostolos school in Manaus, Brazil, promoting merit-based growth opportunities for young people.

The participation in the Global Immersion Trip in Milan, organized by EHL for a group of MBA students from Claremont Graduate University (California), is an opportunity to share the world of DONE! up close: an example of how a startup can position itself alongside major players not only through its product but through a vision that places values, ethics, and culture at the core of its mission.