DONE! & Cà del Bech

DONE! Taste Society: Tradition, Experimentation, and New Connections

On February 25th, the DONE! showroom in Milan hosted a new edition of DONE! Taste Society, a project created to bring together brands that share an authentic and contemporary vision of food.

Taste Society is a space where food becomes culture, experience, and storytelling: a meeting point for projects that don’t simply follow the rules, but reinterpret them, placing identity, research, and boldness at the center. Each event is designed as an open dialogue, connecting different worlds and fostering real connections between people.

Meeting Cà del Bech

This edition featured Cà del Bech, a Milan-based bottega that brings the flavors of the Bergamo tradition to the city, with products carefully selected from small local producers. The shop evokes the charm of traditional stores of the past, celebrating quality, craftsmanship, and a strong connection to its origins.

For the occasion, the food offering played with contrasts between tradition and experimentation: michetta with salami and wine gelato, an unexpected pairing that reflected two complementary ways of experiencing taste. Once again, the showroom became a welcoming space where the two communities could meet, connect, and share experiences.

Karaoke and New Connections

The evening was enriched by moments of lightness and participation, including a karaoke session that brought guests together and created a spontaneous and inclusive atmosphere.

Once again, DONE! Taste Society proved to be a true space for connection: a format that goes beyond the event itself, creating opportunities for people and brands to meet, exchange ideas, and discover new perspectives. A tangible way to build relationships, break boundaries, and bring something authentic and shared to life.