DONE! & OCHEMABUONE

DONE! & OCHEMABUONE: The Manifesto of Presence

From March 9 to 26, in celebration of Father’s Day, DONE! launched its manifesto dedicated to presence, celebrating “the man who shows up.” As part of the DONE! Makers Society project, the collaboration with OCHEMABUONE offered a tangible and thoughtful gesture: an artisan boxer, symbolizing responsibility, consistency, and mindful daily choices.

OCHEMABUONE: Doing Better with What Exists

OCHEMABUONE is a Brescia-based brand born from a simple idea: don’t waste. The company transforms production leftovers, fabric remnants, and scraps into high-quality, handcrafted garments made entirely in Brescia. Their production does not follow seasonal trends or mass quantities: the goal is to do better, not more, starting from underwear, the item we use every day that reflects an ethical and conscious approach to fashion.

Celebrating Presence

The collaboration celebrates the man who shows up every day, with responsibility and consistency, in small everyday actions. Through this gesture, DONE! and OCHEMABUONE highlight the importance of real presence, conscious choices, and tangible values, turning an ethical underwear piece into a symbol of participation and care.