A Launch Dedicated to Mindful Movement
On April 16th, 2026, DONE! introduced the Balance Holder, a new yoga mat carrier designed for those who approach movement with awareness and intention. Crafted from carefully selected nylon and refined in every detail, the Balance Holder joins the DONE! accessory family, combining functionality, quality, and style. It is more than an object: it embodies the brand’s values, encouraging personal growth, pushing limits, and embracing daily evolution—just like a mindful yoga practice.
Yoga, Wellness, and Community
The day offered an immersive experience with three yoga sessions led by Alice Zoe of BeQui Experience, an expert in guiding participants through mindful practice. The first session in the morning was dedicated to the press, the second to talents, and the third, in the evening, involved the DONE! community, with a selected group of participants given the chance to experience the practice as a special opportunity to engage with the brand and its philosophy of mindful movement.
Through this format, DONE! turned the launch of the Balance Holder into a tangible wellness and sharing experience, allowing participants to live the brand’s values: attention to detail, high-quality materials, and an intentional approach to everyday life. The Balance Holder is therefore not just an accessory, but an extension of DONE!’s spirit, accompanying daily routines with both functionality and beauty.


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