DONE! x Turbo Moka: MOVE FAST. DON’T DISAPPEAR.

MOVE FAST. DON’T DISAPPEAR.

DONE! meets Turbo Moka in a collaboration born from a shared need: to simplify everyday life without losing what matters. In a world that keeps accelerating, where everything demands less waiting and more action,Turbo Moka transforms a simple gesture like making coffee into something immediate and essential, without compromising on quality or intention.

DONE! fits into this balance: it doesn’t slow things down, it makes them manageable, reducing the unnecessary and organizing what matters. From this meeting comes the limited-edition Beauty Bag Camouflage Reflex, a product designed to move with you without losing presence.

The beauty bag is built to keep up: lightweight, functional, essential. But most importantly, it is designed not to disappear. Its reflective surface captures and returns light, maintaining visibility as you move through spaces, time, and situations. Because today, speed isn’t enough: staying visible means maintaining direction, identity, and control.

From concept to experience: pop-up and activation

To bring the collaboration to life, a pop-up in Corso Garibaldi 38 in Milan took place from April 17th to 26th, creating a space where people could experience the meeting between the two brands and engage directly with the product.

The activation was also supported by a tangible gesture: the one-cup Turbo Moka was included among the brand’s gifting initiatives, reinforcing the connection between functional objects and everyday rituals.

A project that brings together speed, design, and awareness, turning movement into a more intentional, visible, and meaningful experience.