DONE! meets Naples: a new energy, a new community
For its very first time in Naples, DONE! chose to turn its arrival into an experience built around encounters, people, and authentic connections. Starting from May 7th, the brand officially joins the world of London Chiaia, a key destination for contemporary research and culture in Naples, where a selection of DONE! products will now be permanently available.
As with previous activations in other cities, DONE! wanted this project to go beyond a simple retail presence: a full day designed to experience the city, connect with new communities, and create meaningful relationships through shared moments. For this occasion, DONE! collaborated with Spaghetti Magazine, a platform that shares the brand’s contemporary vision rooted in creativity, research, and visual culture.
A day of connections, music, and shared experiences
The day began with breakfast at MamaNuts, creating an informal first moment of connection and setting the tone for DONE!’s presence in Naples. Guests then had the opportunity to discover the space of London Chiaia and explore the DONE! universe up close, experiencing the products, materials, and vision behind the brand.
From the afternoon onward, the store transformed into an open space through an aperitivo with a DJ set by Kiara Annunziata, designed to involve the DONE! community while creating a new one in Naples. A spontaneous and authentic moment where music, people, and brand naturally came together, turning the retail space into a place for interaction and exchange.
A new chapter in the DONE! journey
To close the day, DONE! hosted a dinner at Salumeria Malinconico, bringing together a selected group of artists, stylists, photographers, and KOL people from the city. A more intimate moment created to deepen the dialogue with creative individuals and realities that share the same aesthetic and cultural sensitivity as the brand.
DONE!’s arrival in Naples marks another important step in the brand’s journey: not simply bringing products to new places, but creating opportunities for connection capable of generating energy, relationships, and new possibilities. Because for DONE!, every city becomes, first of all, a story to experience together.
