Gobb on Tour: DONE!’s Christmas Comes to Life in the Cities

An Adventure Through Milan, Florence, and Rome

After discovering the magic of Christmas and the importance of feeling part of something, Gobb, DONE!’s silver monster, embarks on a new adventure. This time, his story doesn’t stay online: DONE!’s Christmas campaign takes to the streets, turning iconic locations into stops on the journey of the most imperfect and lovable monster ever.

While preparing his first Christmas dinner with friends, juggling gifts to find and recipes to perfect, Gobb, caught up in the anxiety of the preparations, gets lost. His quest turns into a tour of Milan, Florence, and Rome. 

In Milan, he wanders among the city’s wonders: the Duomo, the Galleria Vittorio Emanuele II, and the Brera district, encountering curiosity and a few small mishaps along the way.

Now truly lost, Gobb continues his journey to Florence, exploring every corner of the historic center and enjoying a sweet stop at Gilli, before heading to Rome. There, he takes a stroll through the avenues of Villa Borghese and the historic city center, passing even under the Colosseum. Each city becomes the perfect backdrop to tell the story of his imperfection, his enthusiasm, and his desire to belong.

From Online to Offline: Gobb’s Christmas Magic

With this campaign, DONE! brings Gobb’s world from digital to real life, transforming Italian cities into stages for a story that celebrates curiosity, diversity, and the joy of feeling part of something. Gobb’s journey continues to invite everyone to step out of their comfort zone, experience Christmas with empathy, and embrace their imperfections as true gifts to share.