A New Chapter During Milan Fashion Week

From September 24 to 27, DONE! took part at WHITE Milano 2026, one of the key events dedicated to contemporary fashion during Milan Fashion Week.

For this edition, the brand presented its collection with a dedicated stand inside WHITE BOX, the WHITE section conceived as a dynamic space for creativity, research and emerging trends, bringing together a curated selection of fashion and accessories brands.

The participation marked an important moment for DONE!, offering the opportunity to present the collection within an international setting and connect with buyers, industry professionals and new potential partners, while sharing the brand’s approach to design, materials and functionality.

Where Industry Meets the Public

What makes WHITE BOX distinctive is also its format: while maintaining WHITE’s B2B identity, the space opens its doors to the public, creating a direct meeting point between brands, industry professionals and consumers.

For DONE!, this meant experiencing the event on two different levels: on one side, engaging with the industry and exploring new opportunities for connections and distribution; on the other, meeting the people who choose and use the products, giving them the opportunity to discover the collection firsthand.

Four days at BASE Milano, in the heart of the Tortona Fashion District, that represented an important opportunity for DONE! to connect, exchange ideas and gain visibility during one of the most significant moments in the international fashion calendar.