DONE! East+West S campaign

In April 2025, DONE! proudly introduced the East+West S, a compact new size of the iconic East+West backpack that retains all the character and versatility of the original, now in a smaller, more travel-friendly format.

The East+West S maintains the signature horizontal silhouette that defines the East+West line, designed for dynamic lifestyles that demand both style and functionality. Measuring 26 × 26 × 12 cm with a capacity of 8 liters, this model is perfectly sized to carry essentials like an iPad, making it ideal for those who prefer a lighter, more streamlined companion without sacrificing the quality and thoughtful features DONE! is known for.

Crafted from the same durable, recycled waterproof nylon as the East+West M, the East+West S offers multiple carrying options - from backpack to crossbody or handbag - adapting effortlessly to your daily rhythm. Its compact size makes it a versatile choice for city life, short trips, or social outings, combining comfort, practicality, and contemporary style.

With this launch, DONE! expands its product range to meet the needs of customers seeking a smaller, yet equally bold and functional backpack, reinforcing the brand’s commitment to innovation and design excellence.