DONE! × IED

An Immersive Experience in the Showroom

In 2025, DONE! began a collaboration with IED – European Institute of Design in Milan, offering students a hands-on experience in brand creation and management. Stefania delivered a lecture focused on authentic and value-driven communication, choosing the DONE! showroom as the location.

Students had the opportunity to see the brand’s products up close, including the prototypes and models that guided the development of the brand’s ideas and projects, engaging directly with the tangible aspects of the creative and strategic process.

From Lecture to Project: Communicating to a New Audience

The session generated strong interest: students participated actively, showing curiosity and enthusiasm. They will now develop a communication project aimed at parents, a key audience increasingly connected to the brand.

The goal is to present the backpack not just as a simple changing bag, but as a genderless, cool, and versatile accessory designed to accompany people in everyday life. During the lecture, students asked numerous questions fostering a genuine and hands-on dialogue.

This session, like DONE!’s other collaborations with educational institutions, represents a unique opportunity to create an authentic dialogue and strengthen the connection between education and business.