DONE! × Università IULM

A Real Project for Passionate Students

In 2024, DONE! was chosen as the reference brand for a strategy course at IULM University of Milan, offering students the opportunity to engage with a real entrepreneurial project. The brand was presented as the starting point for the development of the course’s project work, allowing students to apply in a practical way the tools and models studied during lessons.

In this context, Stefania participated in several sessions, sharing the journey that led to the creation of DONE!, from defining the visual identity to strategic and creative decisions, up to the operational aspects that guide the brand’s evolution.

From Theory to Practice: Strategies and Projects 

Building on these insights, students developed a strategic project focused on DONE!, working on analysis, insights, and proposals for brand positioning and communication. The strong interest and high quality of the work produced led to the brand being selected again in 2025, making DONE! the focus of the course project for the second consecutive year.

This collaboration demonstrates how the dialogue between education and business can generate mutual inspiration, bringing value and new perspectives not only to students but also to companies.