DONE! X BIFFI

May 2024. DONE! arrives at BIFFI, one of Milan’s most iconic stores—a temple of Made in Italy, style, and the latest trends. This is not just a collaboration but a meeting of two visions: a meticulous attention to detail and a passion for creating a unique experience for those in search of the perfect accessory.

In a city that sets the rules of fashion, DONE! finds its natural place. Milan is not just a backdrop; it is the beating heart of a dynamic, curious, and ever-moving audience—just like DONE!.

DONE! launch @ BIFFI MILANO

Show a product? Highlight its features? No—tell a lifestyle story.

For this collaboration, BIFFI’s window display transformed into an invitation to discover >EAST+WEST<, the backpack that has redefined the concept of multifunctionality. The satin-finished panel between the glass and the displayed product doesn’t reveal everything—it sparks the curiosity of passersby. A play of visibility and concealment draws the eye, inviting the public to step inside and uncover the story of DONE!.

In a place that speaks the language of fashion, among must-haves and emerging trends, DONE! naturally takes center stage with its most iconic product. Giving voice to Milan’s restless souls, each telling their journey in their own way.

At the heart of it all

In this partnership, DONE! and BIFFI share more than just a space. They embrace common values and a shared philosophy: the customer is at the center of everything. Just as BIFFI meticulously curates its selections, DONE! designs each backpack with a level of care that goes beyond aesthetics, prioritizing functionality and sustainability above all.