DONE! East+West

A simple yet revolutionary idea: creating a backpack that is much more than just an accessory. DONE! began its journey in the spring of 2024 with the vision of combining design, functionality, and style, drawing inspiration from people and their lives. Every detail of its products tells a story of curiosity, connections, and movement—because travel, whether physical or mental, is what makes us feel alive and fuels change.

Everything revolves around one concept: DONE! means doing, completing, closing the circle. It’s a philosophy reflected in every creation, designed to meet daily needs with lightness and inspiration. DONE! aims to make every day a little simpler, more functional, yet always stylish.

Beyond the product: the DONE! philosophy

For DONE!, a backpack is not just about practicality. It is a symbol of balance, equality, and openness to the world. Designed in waterproof recycled nylon, these products respect the environment while catering to those who move between East and West, between city and nature, between work and leisure.

DONE! is the perfect companion for those seeking elegance and sustainability, making the present moment more carefree, colorful, and vibrant.

DONE! x Milan Linate Airport

Linate is not just an airport, it is a symbol of movement, a starting and arrival point for travelers on the move for work, love, or passion. DONE! has chosen this iconic location to accompany—literally or even just symbolically—each of you on your journey.

The campaign at Linate is constantly evolving: every visual tells a piece of DONE!’s story, reflecting the style and energy of its audience. The message remains clear and direct: the journey is not just about the destination, but a way of life. DONE! represents those who are always on the move, those who seek practicality without compromising on style, accompanying them on every experience and making every destination unique.