DONE! Christmas 2024

Bold, unconventional, and unapologetically real-this campaign is a celebration of individuality and the freedom to express yourself, wherever you go. Each shot captures the essence of DONE!: backpacks that are more than accessories, but true companions for a life lived to the fullest.

With a playful twist and a touch of irony, the visuals break the mold of traditional fashion storytelling. Our protagonists aren’t just models-they’re creators, dreamers, and everyday heroes who move through the city with confidence and authenticity. The DONE! backpack becomes a symbol of versatility, adapting to every moment: from spontaneous adventures to daily rituals, from sunrise hustle to sunset unwind.

Every image pulses with color and energy, reflecting the optimism and dynamism at the heart of the DONE! community. The campaign invites you to embrace your own rhythm, to carry only what matters, and to do it in style-because life is too short for boring bags.

At DONE! we believe in design that empowers, in sustainability that inspires, and in a community that puts people first. This campaign is our manifesto: live boldly, travel lightly, and always choose what makes you feel DONE!