Milan, September 2024. Amid the frenzy of Fashion Week and the relentless pace of the city, DONE! found a home in the historic pastry shop Gattullo. More than just a location, it is a symbolic place for Milanese people—a space where stories and flavors intertwine in every bite, in every sip.
Gattullo is not just a pastry shop; it is a meeting point. Tradition, elegance, and passion blend into an atmosphere that speaks of craftsmanship and attention to detail. It shares the same language as DONE!—a brand that transforms backpacks into icons, designed for those who embrace movement as a way of life.
>EAST+WEST<: Connection Takes Shape
On September 19, Gattullo became the perfect stage for the presentation of >EAST+WEST<, a backpack created for the curious, the tireless, for those who never stop. Waterproof recycled nylon, a horizontal design, and multifunctionality—>EAST+WEST< embodies the spirit of DONE!, combining practicality, style, and sustainability with a drive toward global connection.
Every detail tells stories of travel, encounters, and discoveries. It is the backpack for those who live between East and West, for those who turn every meeting, workout, or journey into an opportunity. And what better setting than Gattullo, where every sweet pause is an invitation to stop and then set off on new adventures?
Moving in the Same Direction
The collaboration between DONE! and Gattullo went beyond just the presentation of >EAST+WEST<.
The historic Milanese pastry shop hosted a special breakfast, transforming its window displays into a stage where >EAST+WEST< became the undisputed star. Every element was meticulously curated, from the table setting to the details: customized DONE! x Gattullo coasters, napkins, and cups, turning a simple break into a memorable experience.
Two Italian excellences, one shared vision: to create with care, to innovate, to connect. DONE! is more than just a brand—it is a philosophy that perfectly intertwines with Gattullo’s story. Tradition and innovation in motion, heading in the same direction.