DONE! X MODES

DONE! X Gattullo

@Gattullo September, 2024

Milan, September 2024. Amid the frenzy of Fashion Week and the relentless pace of the city, DONE! found a home in the historic pastry shop Gattullo. More than just a location, it is a symbolic place for Milanese people—a space where stories and flavors intertwine in every bite, in every sip.

Gattullo is not just a pastry shop; it is a meeting point. Tradition, elegance, and passion blend into an atmosphere that speaks of craftsmanship and attention to detail. It shares the same language as DONE!—a brand that transforms backpacks into icons, designed for those who embrace movement as a way of life.

>EAST+WEST<: Connection Takes Shape

On September 19, Gattullo became the perfect stage for the presentation of >EAST+WEST<, a backpack created for the curious, the tireless, for those who never stop. Waterproof recycled nylon, a horizontal design, and multifunctionality—>EAST+WEST< embodies the spirit of DONE!, combining practicality, style, and sustainability with a drive toward global connection.

Every detail tells stories of travel, encounters, and discoveries. It is the backpack for those who live between East and West, for those who turn every meeting, workout, or journey into an opportunity. And what better setting than Gattullo, where every sweet pause is an invitation to stop and then set off on new adventures?

Moving in the Same Direction

The collaboration between DONE! and Gattullo went beyond just the presentation of >EAST+WEST<.

The historic Milanese pastry shop hosted a special breakfast, transforming its window displays into a stage where >EAST+WEST< became the undisputed star. Every element was meticulously curated, from the table setting to the details: customized DONE! x Gattullo coasters, napkins, and cups, turning a simple break into a memorable experience.

Two Italian excellences, one shared vision: to create with care, to innovate, to connect. DONE! is more than just a brand—it is a philosophy that perfectly intertwines with Gattullo’s story. Tradition and innovation in motion, heading in the same direction.

DONE! X MODES

@MODES September, 2024

September 2024. DONE! arrives in Paris—the ultimate fashion capital, where design and creativity constantly intertwine to create a truly unique concept. There could be no better place than MODES to mark the brand’s international debut. With its distinctive concept, this store is more than just a boutique; it is a creative laboratory, a space where ideas take shape and blend with diverse cultures and styles.

MODES, with its dynamic and visionary approach, perfectly reflects the philosophy of DONE!. Both celebrate connection, diversity, and the potential of design created for those who look beyond—toward a future defined by courage and individuality.

Beyond Borders

To celebrate DONE!’s launch in Paris, MODES hosted an exclusive in-store event. The store transformed into a temporary pop-up, becoming a showcase dedicated to the iconic design of >EAST+WEST<, the backpack that has redefined practicality by turning every detail into a statement of style and innovation.

With meticulously curated installations and a setup evoking movement and discovery, the pop-up embraced travel as its central theme. Not just physical movement, but also open-mindedness, curiosity, and the drive to explore new possibilities. Every corner embodied the soul of DONE!—a fusion of aesthetics and functionality in a product that speaks of global connections and sustainability.

Creativity in motion: >EAST+WEST< by DONE! Paris

MODES is a concept where fashion, substance, and self-expression intertwine. Each location has its own unique energy, and the Paris store perfectly captures the spirit of DONE!. This collaboration marks a key moment for the brand, taking it onto the international stage and reaffirming its role in contemporary fashion.

In this innovative space, DONE! becomes part of a larger narrative, where Made in Italy design meets MODES’ global vision and creative spirit.

DONE! X ONE-OFF

@One-Off June, 2024

June 2024. In Brescia, an event that celebrates innovation and quality. DONE! and ONE-OFF come together, creating a collaboration that embodies passion, style, and the ability to boldly and courageously reinterpret the future. ONE-OFF known for its cutting-edge retail concept, is more than just a store—it is a laboratory of lifestyle inspiration, where tradition and transformation intertwine and merge to create something truly unique.

A place that speaks of research, excellence, and experimentation—perfectly aligned with the philosophy of DONE!. Because being contemporary also means daring to explore new possibilities while staying true to one’s identity.

DONE! launch @ ONE-OFF

To celebrate this collaboration, ONE-OFF hosted an exclusive aperitivo, turning shopping into a multi-sensory experience. Not just the launch of a new backpack, but a story to be savored bite after bite: >EAST+WEST<.

Crafted from waterproof recycled nylon and designed with a horizontal structure that speaks of connection and dynamism, >EAST+WEST< perfectly embodies the spirit of ONE-OFF. An accessory for those who seek elegance and practicality, for those who love to move between the present and the future with an insatiable appetite for new and beautiful things.

Beyond the ordinary

DONE! and ONE-OFF share a vision: an obsessive attention to detail and the ability to create something that goes beyond the ordinary, transforming every product and every space into a unique experience. ONE-OFF is not just a retail store—it is a laboratory of style and innovation, a constantly evolving experience, just like DONE!, which tells a story of design, passion, and sustainability with every product.

Brescia thus becomes the perfect stage for an encounter between excellence, where the essence of Made in Italy can be felt in every corner. A partnership that leaves a mark, bringing with it a bold and contemporary vision.

DONE! X BIFFI

@BIFFI May, 2024

May 2024. DONE! arrives at BIFFI, one of Milan’s most iconic stores—a temple of Made in Italy, style, and the latest trends. This is not just a collaboration but a meeting of two visions: a meticulous attention to detail and a passion for creating a unique experience for those in search of the perfect accessory.

In a city that sets the rules of fashion, DONE! finds its natural place. Milan is not just a backdrop; it is the beating heart of a dynamic, curious, and ever-moving audience—just like DONE!.

DONE! launch @ BIFFI MILANO

Show a product? Highlight its features? No—tell a lifestyle story.

For this collaboration, BIFFI’s window display transformed into an invitation to discover >EAST+WEST<, the backpack that has redefined the concept of multifunctionality. The satin-finished panel between the glass and the displayed product doesn’t reveal everything—it sparks the curiosity of passersby. A play of visibility and concealment draws the eye, inviting the public to step inside and uncover the story of DONE!.

In a place that speaks the language of fashion, among must-haves and emerging trends, DONE! naturally takes center stage with its most iconic product. Giving voice to Milan’s restless souls, each telling their journey in their own way.

At the heart of it all

In this partnership, DONE! and BIFFI share more than just a space. They embrace common values and a shared philosophy: the customer is at the center of everything. Just as BIFFI meticulously curates its selections, DONE! designs each backpack with a level of care that goes beyond aesthetics, prioritizing functionality and sustainability above all.

DONE! East+West

@DONE! May, 2024

A simple yet revolutionary idea: creating a backpack that is much more than just an accessory. DONE! began its journey in the spring of 2024 with the vision of combining design, functionality, and style, drawing inspiration from people and their lives. Every detail of its products tells a story of curiosity, connections, and movement—because travel, whether physical or mental, is what makes us feel alive and fuels change.

Everything revolves around one concept: DONE! means doing, completing, closing the circle. It’s a philosophy reflected in every creation, designed to meet daily needs with lightness and inspiration. DONE! aims to make every day a little simpler, more functional, yet always stylish.

Beyond the product: the DONE! philosophy

For DONE!, a backpack is not just about practicality. It is a symbol of balance, equality, and openness to the world. Designed in waterproof recycled nylon, these products respect the environment while catering to those who move between East and West, between city and nature, between work and leisure.

DONE! is the perfect companion for those seeking elegance and sustainability, making the present moment more carefree, colorful, and vibrant.

DONE! x Milan Linate Airport

Linate is not just an airport, it is a symbol of movement, a starting and arrival point for travelers on the move for work, love, or passion. DONE! has chosen this iconic location to accompany—literally or even just symbolically—each of you on your journey.

The campaign at Linate is constantly evolving: every visual tells a piece of DONE!’s story, reflecting the style and energy of its audience. The message remains clear and direct: the journey is not just about the destination, but a way of life. DONE! represents those who are always on the move, those who seek practicality without compromising on style, accompanying them on every experience and making every destination unique.