DONE! X MODES

September 2024. DONE! arrives in Paris—the ultimate fashion capital, where design and creativity constantly intertwine to create a truly unique concept. There could be no better place than MODES to mark the brand’s international debut. With its distinctive concept, this store is more than just a boutique; it is a creative laboratory, a space where ideas take shape and blend with diverse cultures and styles.

MODES, with its dynamic and visionary approach, perfectly reflects the philosophy of DONE!. Both celebrate connection, diversity, and the potential of design created for those who look beyond—toward a future defined by courage and individuality.

Beyond Borders

To celebrate DONE!’s launch in Paris, MODES hosted an exclusive in-store event. The store transformed into a temporary pop-up, becoming a showcase dedicated to the iconic design of >EAST+WEST<, the backpack that has redefined practicality by turning every detail into a statement of style and innovation.

With meticulously curated installations and a setup evoking movement and discovery, the pop-up embraced travel as its central theme. Not just physical movement, but also open-mindedness, curiosity, and the drive to explore new possibilities. Every corner embodied the soul of DONE!—a fusion of aesthetics and functionality in a product that speaks of global connections and sustainability.

Creativity in motion: >EAST+WEST< by DONE! Paris

MODES is a concept where fashion, substance, and self-expression intertwine. Each location has its own unique energy, and the Paris store perfectly captures the spirit of DONE!. This collaboration marks a key moment for the brand, taking it onto the international stage and reaffirming its role in contemporary fashion.

In this innovative space, DONE! becomes part of a larger narrative, where Made in Italy design meets MODES’ global vision and creative spirit.