COMFORT ZONES DON’T MAKE ICONS The OOH campaign on-air for Milan Design Week dedicated to the Rust drop: From Ocean’s Heart to your back Milan, April 7, 2025 – DONE!, the lifestyle brand of backpac...

Milan, March 14, 2025 – The event, hosted at the iconic Edicola by NSS in Piazza Bruno Buozzi in Milan, saw the unveiling of the MINI >EAST+WEST<, the XS version of the iconic DONE! backpack ...

Bold, unconventional, and unapologetically real-this campaign is a celebration of individuality and the freedom to express yourself, wherever you go. Each shot captures the essence of DONE!: backpa...

Milan, September 2024. Amid the frenzy of Fashion Week and the relentless pace of the city, DONE! found a home in the historic pastry shop Gattullo. More than just a location, it is a symbolic plac...

MODES is a concept where fashion, substance, and self-expression intertwine. Each location has its own unique energy, and the Paris store perfectly captures the spirit of DONE!. This collaboration ...

June 2024. In Brescia, an event that celebrates innovation and quality. DONE! and ONE-OFF come together, creating a collaboration that embodies passion, style, and the ability to boldly and co...

May 2024. DONE! arrives at BIFFI, one of Milan’s most iconic stores—a temple of Made in Italy, style, and the latest trends. This is not just a collaboration but a meeting of two visions: a meticul...

A simple yet revolutionary idea: creating a backpack that is much more than just an accessory. DONE! began its journey in the spring of 2024 with the vision of combining design, functionality, and ...